We are based in the Middle East and promote local, regional and international artists. We support the trend to locally artisanal excellent produced art and accessories, which we see as enlightening the lifestyle as well as design concepts as an alternative to mass produced, globally available art and as a local, unique and often more precious alternative.
Therefore we work closely with a diverse number of sources to explore a range of works that incorporates the full gamut of artistic media or searching for the possibility of commissioning artworks which will be customized for a particular project for clients within the Middle East or Internationally.
We begin to select specific artworks for the project by assembling a collection as per our client’s requirements and vision; either corporate or private clients to develop the Final Art Program Book or Presentation. We select and specify unique and original artworks including Paintings and drawings, Calligraphy of Poetry, Sculpture, Photography as well as Fine Art Reproductions in limited or unlimited editions in-house produced at our Archival Print Studio. We also present a selection of finest frames in diverse styles inclusive of secured installation of the artworks.
For corporate projects such as hotels the Final Art Program Book is submitted for client approval; in essence, a comprehensive overview of the collection of artwork that includes a detailed line-item art budget for each artwork. For the project’s public areas (including the lobby/lounge, restaurant, spa, ballroom, and pre-function spaces), Synchronal we assist in coordinating the selection and acquisition of art and accessories for the Mock-Up Room. Once the artwork selections are approved, we facilitate the translation of these works, which are reproduced in quantity, into the hotel’s various guestroom types.